Telling your story
Performance PR
The right way into the media: the team for your public success
You have a good service or product, the customer journey works, the team is motivated, everything seems fine – but from an internal perspective it remains difficult to explain to people briefly and concisely what exactly you do. This will be particularly familiar to startups.
How do I explain it to my grandmother in two minutes? Will journalists understand? What messages are important? How do we want to be perceived by the public? How do we even get into the earned media? Team Freshwords can help you with this, or more precisely, the agency partnership of Martin Roseneder and Stefan Müller. We live and breathe PR and are passionate about putting in a good word for you. What we offer:
- Thorough check-up and preparation: We get to know each other, analyze the setup, clarify appearance, tone, messages and target groups.
- Professional storyfinding: We explore the industry and topic for relevance and develop narrative approaches.
- Transparent and efficient press relations: Performance PR offers the option of paying based on success: You only pay if we succeed.
Why is public relations so important?
Successful PR creates visibility, strengthens external perception and helps to build trust. All of these points are important for other areas of business. External communication is not advertising, but it can have a positive effect on sales. For this to work, you must take its impact seriously, plan for it at a management level and make it part of the process from the very beginning. PR creates:
- Reach: PR-work makes you and your company known to the desired target groups and ensures you are part of the conversation. Without reach, there is no image and no trust.
- Image: Shaping the public image gives your company character and your brand an emotional profile. Values and USP must come across.
- Trust: Honest and consistent communication creates resilient external relationships. This is how trust is built – the hard currency of customer loyalty.
Cooperation with Clever Clover
Team Freshwords is a partner in the network of the European accelerator Clever Clover for emerging consumer brands. The network helps medium-sized businesses to scale quickly and present themselves to an international audience. We cover the PR expertise with a focus on press relations, content development and storytelling.
Transparent added value: billing by performance
Team Freshwords looks forward to working with you as an equal partner. As a client-friendly service provider we offer the option of success-based billing for traditional press and media work. An initial setup fee is charged – but after that, you usually only pay when there is a clipping. Details available on request. Your advantages:
- Success-oriented: No retainer payment based on time spent. Apart from possible base amounts, only operational successes are remunerated.
- Precise: The value of clippings is determined according to a performance model based on the media type. This means that smaller hits also trigger lower fees.
- Insight: Direct delivery of measurable successes, high cost-benefit transparency, direct insight into the workflow.
Details available upon request. Contact us for a first consultation.
References
IMPROIC
When father and son develop a toothpaste that fights inflammation: A success story in the highly competitive oral hygiene market. IMPROIC got off to a good start in a promising niche, then PR was added. This helped with investors and also made the sales curve rise. Following the listing with DM and BIPA in Austria, the launch in Germany will follow in 2026.
Foodora
Since the coronavirus pandemic, everyone has heard of the food delivery service Foodora, formerly known as Mjam. Martin Roseneder was responsible for PR for the formerly DAX-listed company for four years. Stories about vegan nutrition, eating habits in Austria and features on employees inspired many international imitators.
sleep²
Track your sleep to improve it with exercises based on science: Starting out as Nukkuaa in Salzburg, PR generated coverage in regional and national media after the app’s launch. This builded trust and helped with stakeholder communication. sleep² now cooperates with the German health insurance company Techniker Krankenkasse.
Viehworld
Viehworld was supposed to become the first digital marketplace for livestock trading. PR helped with publicity and to build trust. Within a few months, more than 15.000 of Austria’s 40.000 farmers were using the app solution. After the rollout in Germany, problems arose. Further development is now being evaluated.
Holzquelle
Holzquelle is the digital marketplace for all types of wood. The startup was supported in 2023 and 2024 during its market launch. After a pitch on “2Minuten 2Millionen” and many clippings, the project really took off. By the end of 2025, over 5.000 ads had been created on the site. It now has almost 4.000 sellers and 35.000 visitors.